We all know this simple fact. No customer satisfaction means no retention. No retention means shrinking customer database & straight drop of profit. By 2020 customer experience will be the main differentiator factor predicted by Walker Consulting. Not the price nor the product itself. It will first and foremost be about the experience – and…
Now straight off the bat, you’ll be thinking that the above looks a little strange. How on earth could the biggest cricketing tournament in the world helps reduce my freight charges? Well, as the teams are about to break for drinks, let’s read on, to find out how. First, let’s set the field. You’re a…
In the pharmaceutical industry, a large percentage of the business is export-oriented. Since the goods are sensitive, i.e. perishable, they require a specific temperature for storing. Due to the nature of the cargo, most of the exports are done via Air cargo only. The freights today are very dynamic and every air shipment is unique…
“Ah! I can hire one person to do that job instead of using technology” We hear this and we cringe in fear. This is a sure-shot way to oblivion. History has shown enough that you can’t stop a change whose time has come. If hiring one more person was a substitute for technology, we’d still…
