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Supply Chain Trends to look for in 2024

Introduction – 

As we usher in the new year of 2024, it is impossible to ignore the tumultuous seas we find ourselves navigating. Reflecting on the trends that dominated conversations in 2023, we witnessed the emergence of critical themes such as the Red Sea crisis, the spotlight on sustainable shipping practices, and the relentless surge of artificial intelligence. These elements, much like unpredictable tides, have become integral parts of the global supply chain landscape.

While geopolitical tensions and conflicts appear to persist, steering the trajectory of our industry, it’s essential to acknowledge that while some aspects like these remain beyond our control, we can catch hold of what is in our hands. To talk about one such example would be –  End-to-end visibility, it was a buzz in 2023, but for most supply chains, it remains a distant goal, with data gaps persisting. 

Rather than predicting the usual trends for 2024, let’s explore why they matter and how they’ll unfold. In this journey through 2024’s supply chain landscape, we aim to simplify the complexities. Join us not just for predictions but for a deeper understanding of the ‘whys’ and ‘hows’ shaping the year ahead. Let’s dive into the trends shaping the supply chain in 2024, understanding the driving forces behind them.

Top 3 Supply Chain Trends to Watch Out For

The Clarity Quest – People Demand More Visibility and Transparency

Let’s first talk about seeing and being seen because, in the world of supply chains, visibility is like the shield that everyone needs. But, here is a reality check from the GEODIS Supply Chain Worldwide Survey: only a measly 6% of the 623 companies surveyed claimed to have full supply chain visibility. That’s like playing hide and seek in the dark when everyone’s holding flashlights. It gets worse, back in 2017, visibility ranked as the third most crucial priority, yet here we are, still struggling to flip on the lights.

Why Immediate Action is Necessary

Why should we care about seeing the nitty-gritty of supply chains? Because not seeing can cost big bucks. According to Gitnux, supply chain disruptions could jack up expenses by 3-5% and see sales plummet by 7%. Ouch! Those numbers aren’t just stats, they’re the financial equivalent of a punch in the gut. Imagine having a solution that only works 6% of the time – chaos, right?

That’s pretty much the state of affairs in supply chains without full visibility. And most importantly consumers are watching. They’re not just demanding products, they’re demanding the whys, hows, and whens behind those products. Full transparency is not a luxury, it’s a business survival kit. So to quickly to address the question, of why immediate action is necessary – Because in this age of instant gratification, customers want more than just a product, they want an experience

How can you be ahead in the game?

​​GoComet’s container tracking is the ultimate game changer in achieving end-to-end visibility for your shipments. Our automated solution revolutionizes logistics by offering advanced monitoring capabilities on a single dashboard, eliminating the need for manual tracking. Real-time updates and alerts keep you informed about the movement of your freight, allowing for proactive decision-making. 

What sets GoComet apart is its ability to evaluate carrier performance in real-time, empowering data-driven decisions and saving valuable time. By sharing tracking data with customers, it enhances transparency and strengthens business relationships. With 100% clarity across all shipments and predictive analytics, GoComet’s container tracking is not just a solution; it’s a transformative tool for efficient and customer-centric logistics management.

Embracing the green horizons – Sustainability in Supply chain 

The year 2024 marks a profound shift towards sustainability, transcending the traditional emphasis on speed and efficiency. The urgency stems from a looming environmental crisis – by 2030, the global logistics industry is predicted to contribute a staggering 14% of all greenhouse gas emissions. Recognizing this, the industry is undergoing a transformative journey, aligning itself with sustainable practices that go beyond mere operational optimization.

Why Immediate Action is Necessary:

The logistics industry’s current trajectory contributes significantly to climate change, with 14% of global greenhouse gas emissions attributed to its operations. To secure a livable future, urgent measures must be taken to mitigate this impact. The industry’s reliance on fossil fuels and virgin materials further exacerbates resource depletion and ecosystem destruction. In essence, the call for sustainable strategies, such as electrification and circular economy models, is not just an environmental plea; it’s an economic and ethical necessity.

Beyond the environmental urgency, the economic significance of adopting sustainable practices adds a compelling layer to the call for immediate action. Moreover, as consumers increasingly prioritize brands that demonstrate responsible practices, sustainable logistics can enhance brand reputation and foster customer loyalty. Stringent environmental regulations globally are another factor, where non-compliance not only results in fines but also jeopardizes a company’s reputation. By investing in sustainability, businesses not only stay ahead of regulatory curves but also showcase a commitment to responsible practices, aligning with evolving consumer values.

How – GoComet’s Socially Responsible Approach:

Amidst these challenges and imperatives, GoComet stands as a beacon of socially responsible logistics. We understand that counting carbon footprints and embracing sustainable practices is not just a choice but a commitment. By integrating sustainability into our operational ethos, we aim to lead the industry towards a future where efficiency and environmental responsibility coexist harmoniously. In every action we take, we strive to align with the urgent need for sustainable logistics practices, ensuring a positive impact on the planet, communities, and businesses alike.

Artificial Intelligence 

Year and again, one term stands resilient, not just as a trend but as a quiet force of transformation: Artificial Intelligence (AI). While it has been a part of discussions for years, AI is far from stagnant; it’s a progressive evolution, shifting from conventional approaches to a dynamic, AI-driven model that’s reshaping the landscape. It’s not fading away, it’s an ever-adapting innovator, consistently revealing possibilities that go beyond the ordinary, earning its perennial spot in the spotlight.

Now, let’s delve into the concrete impact of AI on supply chains – not as a distant promise but as a practical game-changer redefining strategies. According to Gartner, a substantial $5 trillion injection into global industries is on the horizon by 2025, all credited to the influence of AI. This isn’t a futuristic tale, it’s a transformation in motion within the intricate world of logistics.

AI isn’t just a tech buzzword; it’s a pragmatic tool driving a tangible 15% cost reduction in supply chain logistics. Think of it as your business enjoying a feast, and the bill is automatically lighter by 15%, courtesy of AI. This is more about reshaping profit margins and operational efficiency. AI’s prowess lies in unleashing predictive analytics, empowering better decision-making, and streamlining logistics – a strategic ally reshaping the landscape of business efficiency.

Why Immediate Action is Necessary:


The urgency to embrace AI isn’t a distant future concern; it’s a current reality. DHL and IBM’s joint report shouts out the sentiment – 57% of businesses recognize the substantial value of integrating AI into logistics, supply chain management, and warehousing. Around 37% of organizations have already deployed AI in their supply chains, signaling a significant shift towards a tech-driven future. This is a loud call for immediate attention.

Futureproof Your Supply Chain

In a landscape where uncertainty is the only constant, futureproofing the supply chain emerges as a clarion call to action. The imperative is clear – adaptability, agility, and resilience. Navigating the future requires a holistic approach, blending technology, strategic foresight, and a commitment to fortifying the supply chain against the tides of change. As businesses forge ahead into 2024, the journey is not just about trends, it’s about embracing a transformative mindset that propels supply chains into an era of sustained excellence.