The Platform

The AI-Native Adaptive Platform for Global Trade.We map your exact process and run it end to end. Live in weeks.

How it works

Nova: the engine that maps your exact process and runs it.One architecture connecting your products, your AI agents, your data, and your off-platform partners into a single adaptive workflow.

Explore Nova Architecture →

AI Agents

Incident Lens24/7 monitoring of shipments, ports, and global events, with alerts mapped to your SLA exposure.VieraConversational analytics that answers in plain language with context, impact, and the next step.GoVistaInbox-native agent that reads, classifies, and actions every shipment email the moment it arrives.

Explore AI Agents →

Products

Planning ControlDefine what needs to move, and when.Rate ControlTest every rate before you award freight.Compliance ControlClear customs and documents without the scramble.Movement ControlTrack what needs attention across every leg.Disruption ControlConnect disruption signals with exposed freight.Payment ControlCheck billed charges against your contracts.

Explore the product portfolio →

Challenges

Reduce supply chain costsManage supply chain spend to enhance profitability Improve customer experienceDeliver accurate data and timely shipments Enable data-driven decisionsEnhance resilience with crucial data insights Sustainability and ESG GoalsTrack and manage freight carbon emissions

Industries

Pharmaceuticals Automotive Chemicals FMCG

Container TrackingGain real-time visibility of all shipments on a single dashboard Cargo TrackingMaintain real-time control of cargo movements through one view LSP DatabaseWorld's most reliable repository of freight forwarders for all needs GoComet Freight IndexObtain benchmark freight rates instantly Lead Time BenchmarkObtain the most accurate transit time of all carriers Smart SchedulesGet accurate sailing schedules and reliability analysis of all carriers Port CongestionAccess live port congestion status and estimate shipment delays AI WorkersWorkers that watch, act and follow up before your team has to.

See all carriers →Contact Us →

Customer SpotlightWitness remarkable transformations with our success stories Compare GoCometExplore logistics nuances and dive into supply chain innovations

Top 10 Softwares Best Tracking Software Top 10 Logistics management Software

Industry ReportsGain a competitive edge with actionable insights and trends SustainabilityEmbark your sustainability journey with us towards a greener future BlogsDiscover innovative strategies in global transport and commerce on our blog Logistics Service ProvidersConnect orders, shipments, exceptions and customer operations across the systems you already use.

About UsWho we are and what we do. Find the undeniable reasons to choose us.Contact UsGet unparalleled visibility across your supply chain now Media CoverageGoComet in the news. Check what the buzz is all about PartnersBuild your freight practice on our AI-native trade platform CareersJoin our dynamic team and take your career to new heights EventsCurated rooms, sharp minds, real supply chain talk

Book a demo

The Platform

The AI-Native Adaptive Platform for Global Trade.

We map your exact process and run it end to end. Live in weeks.

See a process-fit demo

How it works

Nova: the engine that maps your exact process and runs it.

One architecture connecting your products, your AI agents, your data, and your off-platform partners into a single adaptive workflow.

Explore Nova Architecture

AI Agents

Orchestrated by Nova. Grounded in your data.

Not chatbots. Evidence-backed engines embedded in your workflow.

Incident Lens24/7 monitoring of shipments, ports, and global events, with alerts mapped to your SLA exposure.

VieraConversational analytics that answers in plain language with context, impact, and the next step.

GoVistaInbox-native agent that reads, classifies, and actions every shipment email the moment it arrives.Explore AI Agents

Products

Six Controls, bound together by Nova.

Each control is a deep product. Adapted to your workflow, end to end.

Planning ControlDefine what needs to move, and when.

Rate ControlTest every rate before you award freight.

Compliance ControlClear customs and documents without the scramble.

Movement ControlTrack what needs attention across every leg.

Disruption ControlConnect disruption signals with exposed freight.

Payment ControlCheck billed charges against your contracts.Explore the product portfolio

Challenges

Industries

Pharmaceuticals Automotive Chemicals FMCG

Customer SpotlightFeaturedWitness remarkable transformations with our success stories

Compare GoCometExplore logistics nuances and dive into supply chain innovations

About UsWho we are and what we do. Find the undeniable reasons to choose us.Media CoverageGoComet in the news. Check what the buzz is all about PartnersBuild your freight practice on our AI-native trade platform

Contact UsGet unparalleled visibility across your supply chain now CareersJoin our dynamic team and take your career to new heights EventsCurated rooms, sharp minds, real supply chain talk

FMCG logistics software, staffed by AI Workers

One late container means empty shelves, a missed promotion and calls from every distributor.

AI Workers track every inbound and outbound shipment, tell distributors before they ask and check every freight bill. Your team makes the calls.

Talk to an FMCG expert Check your exposureFree · 3 min · Instant score

Shelves stocked on timeFewer status callsLower cost per case

4.9/5

4.8/5

Control towerLive

Shipments watched1,284

Caught early0

Need you0

Delay WatchDoc CheckRate CheckInvoice Check

SHAPKGLOS

Due at DC · 2 Nov+6 days at PKG

Detect

Check

Act

You decide

AI Worker on it

Today$19K charges held57 follow-ups sent31 h saved

Trusted by consumer goods leaders

Connected across your logistics network5,000+ carrier integrations

Your week in FMCG freight

Five days. Too many status calls.

Distributors. Documents. Delays. Rates. Invoices.

!5 coordination gaps

Mon08:40

Sales · EmailThe Lagos distributor wants to know when promo stock lands.No ETA from the forwarder.

Customer risk

Tue14:10

Forwarder · EmailCustoms flagged the snack shipment. The import permit doesn’t match.Container held at port.

Document gap

Wed10:30

Forwarder · EmailRed Sea diversion. The sailing adds 12 days.Promotion starts in three weeks.

Delay risk

Thu15:20

Procurement · EmailRates went up again. Which lanes should we re-tender?Contract rates two quarters old.

Cost exposure

Fri18:00

Finance · Invoice queueReefer detention billed on a container we already returned.Return record not attached.

Payment risk

The output

What weeks like this add up to.

How it works

Your systems. Control Engine. Nova does the work.

GoComet connects to the systems you already run. The Controls show where every shipment, document, rate and invoice stands, inbound and outbound. Nova, our AI execution layer, puts a worker on each job.

ConnectYour existing systems

ConfigureNova learns how you work

ExecuteAI Workers, planning to payment

ERPPurchase and sales orders

TMSBookings and loads

Carrier portalsSea and road milestones

Email and documentsPermits, labels and paperwork

SpreadsheetsRates and distributor trackers

Running

Learns how your DCs, distributors and lanes work.Then runs the work inside your rules.

DCsDistributorsApproval limitsSOPs

NowDelay Watch WorkerTracks inbound and outbound shipments against DC and promotion dates.

FoundationSecurity and trust under every system, rule and worker

SOC 2 Type 2Three consecutive years

GDPRCompliant

EncryptedIn transit and at rest

Independently testedVulnerability scanning and testing

Every action traceableWho, what, when, which rule

Visit the Trust Center

For your FMCG operation

Your goals. Your team. One way of working.

Pick a goal, a team or a company like yours.

Pay less to move every case.

Compare every quote, fill every container and check every invoice before payment.

Compare quotes like for likeApproved forwarders on one cost basis.

Fill every containerLoads planned by pallet and delivery window.

Check every invoiceHold lines that break the contract, with evidence.

Explore Payment Control

/ Payment control · GoInvoiceWorking

Forwarder invoice INV-305441 line held

26lines checked

25cleared

$410held

Invoice received…

Invoice vs contract

ChargeContractInvoicedStatus

Ocean freight$1,960$1,960Checking

Reefer surcharge$350$760Checking

THC$180$180Checking

Nova activity

09:12

Invoice receivedMatched to booking BKG-7350.

09:13

Lines checked26 lines compared with the contract.

09:14

Line heldEvidence attached for Finance.

Approval stays with your team.

FMCG customer results

Proof from teams moving consumer goods.

In their own words.

Mission PharmaLower freight costs. Customers told before they ask.Watch the story

With GoComet, what we end up paying now for our freight is lower than before… We have predictions of when the shipments will arrive to the harbor that we can notify our customer. Our customers really appreciate that.

Before GoCometHigher freight spend, slower internal processes

With GoCometLower freight spend, 20–30% more efficient, arrivals shared with customers

Soren GrubbeGlobal Head of Logistics & IT

Mission Pharma · Pharmaceuticals

See all customer stories

FMCG freight check · About 3 minutes

Find the gaps in your FMCG freight.

Answer nine questions to see where coordination breaks down and which workflow to tackle first.

See where manual work repeats

Know which gaps cost the most

Get your first workflow for Nova

FMCG freight check9 questions

Before we startYour business

Which best describes your business?

We tailor the nine questions to how you ship.

No shipment records needed to begin.

Your answer shapes the questions.

FMCG logistics · FAQ

Questions before your next move?

How Nova fits your workflows, systems and approvals.

Yes. Start with shipment tracking against DC dates, distributor updates or freight invoice checks. Your first workflow goes live on one market or lane within six weeks.

Start with one market. Measure the result.

Within your rules, AI Workers chase forwarders and suppliers for updates, send distributors predicted arrivals, check import documents, compare quotes, check invoice lines and update your systems. Anything outside your rules goes to a person.

Routine work runs. Exceptions come to you.

Planning runs on GoOrders, Rate on GoProcure, Compliance on GoShipment, Movement on GoTrack, Disruption on Incident Lens and Payment on GoInvoice. Nova runs AI Workers across all six.

Six products. One Control Engine.

GoComet connects to SAP S/4HANA, SAP ECC, Oracle and your transport system through API, EDI, SFTP or email, and writes updates back. Nothing is replaced.

Your systems stay. GoComet works on top.

Your approval matrix does. Reroutes, awards, faster sailings and disputed charges wait for the person your rules name, with cost and evidence attached. Every decision is logged.

People decide. Every decision on record.

No. GoComet coordinates freight, documents and invoices. Inventory, demand planning and replenishment stay in your ERP and planning tools, which GoComet keeps updated with arrival dates.

Freight coordination, not demand planning.

Visibility tools show where shipments are. GoComet also does the work around them, from telling distributors about a delay to checking detention invoices, on top of your ERP.

Not just where stock is. What happens next.

GoComet holds SOC 2 Type 2, maintained across three consecutive years, and is GDPR compliant. Data is encrypted in transit and at rest, systems are independently tested, and every action is traceable.

Enterprise security, audited every year.

Software that plans, tracks, documents and pays for moving fast-moving consumer goods, from raw materials into plants to finished stock reaching distributors. GoComet connects your ERP, forwarders, hauliers and distributors, then puts AI Workers on the checking, chasing and reconciling.

One place for every consumer goods shipment.

Explore enterprise security

Start with one workflow

Bring us one FMCG freight problem.

We map it with your team and show Nova running it on your data.

01Map the workflow

02Define the decisions

03See Nova execute

Where do you need better control?

Choose a starting point for your demo.

See Nova run your workflowStart with one workflow.